Product Designer. Systems Thinker. Product Builder. Team Lead.

Implemented a unified Design System across web and mobile in close partnership with Engineering

Improving consistency and reducing average delivery time from 9.2 to 3.5 days.

Led brand and product teams in launching multiple strategic products, directly supporting revenue growth and user engagement

M.Master (device maintenance & technical service platform):500+ service requests 500+ service requests per month in Moscow.

M.Finance (embedded lending & installment flow): enabled issuance of 400M+ RUB in loans/installments in the first year.

M.Combo (subscription ecosystem for retail services): 25,000+ subscription activations in the first 6 months.

Developed an internal design grading framework

Created competency assessments, conducted performance evaluations, and made final hiring decisions.

Delivered promotional landing pages for global brands

Ensuring strict compliance with marketing and visual guidelines.

Applied design thinking to define user problems

Ensured accessible, scalable, user-centered design quality across multiple product teams.

Built and maintained design documentation

Including design system guidelines, interaction patterns, and handoff specifications to support distributed teams.

Led the launch of a service landing page for refrigeration equipment maintenance

Increasing monthly clients from 9 to 80.

Improved landing page conversion from 3% to 11%

Analyzing heatmaps and user behavior, identifying friction points, and iterating on UX and content structure.

Delivered a full website and CRM rollout in 3 months

Aligning stakeholders, defining requirements, and coordinating implementation.

Trained 10 employees on CRM workflows and lead-handling processes

Ensuring consistent adoption and consistent data quality

Led a regional go-to-market digital experience for Tefal X-Plorer (robot vacuums) across CIS

Contributing to market share growth from 2% to 7% within 6 months.

Designed a promotional landing page for WMF

Reducing P&G promo asset turnaround from 2–3 weeks to 1 week.

Managed and mentored the design team

Promoting 3 Juniors to Middle level and 2 Middles to Senior level through structured feedback, skill plans, and quality standards.

Trained 10 employees on CRM workflows and lead-handling processes

Ensuring consistent adoption and consistent data quality

Infografika – Case Study Designer

Packaged agency work into client-ready case studies for sales and presentations; owned structure, narrative, and visual presentation.

Logomachine – Web / UI Designer

Designed and shipped promo landing pages and small e-commerce sites end-to-end (structure → UI → responsive layouts → handoff/launch), with occasional branding and graphic production.

Studio 51 – Co-Founder / Design Lead (Sole Designer)

Industrial marketing (websites, catalogs, ads) + cashback product pre-launch in Donetsk; owned end-to-end design delivery, branding, and client-facing communication.

Freelance Designer – Early Career (while in college)

Web design and brand deliverables for small businesses; owned end-to-end execution from brief to final assets.