400M+ RUB
Volume of embedded lending and installment volume issued through customized financial experiences within the M.Finance ecosystem.
25,000+
Retail subscription activations achieved within the first 6 months of launching the M.Combo platform from scratch.
From 3% to 11%
Increase in landing page conversion rates driven by end-to-end CRO initiatives, behavioral analysis, and heatmap insights.
From 2% to 7%
Regional market share growth achieved for Tefal X-Plorer within 6 months by engineering high-performing launch funnels.
Deep dive into end-to-end product design stories—from initial concept and complex design systems to shipping high-performing digital products for market leaders.
My core expertise lies in Conversion Rate Optimization (CRO), high-velocity A/B experimentation, and full-funnel monetization design.
I don’t just design layouts, I map comprehensive user journeys, isolate funnel drop-offs using data tools, architect scalable design systems, and establish high-efficiency design operations (DesignOps).
Every interface decision is strictly synchronized with core commercial KPIs, balancing user psychology with business monetization goals.
Experienced in leading cross-functional initiatives from discovery to delivery while mentoring design teams to scale their professional impact.
Holding a Master’s degree in Computer Science and maintaining strong technical familiarity with frontend stacks (React, TypeScript, JS, Python) allows me to eliminate technical friction at the prototyping stage and significantly accelerate time-to-market.
Backed by a decade of experience crafting interfaces and brand strategies, I solve complex product challenges. Whether you need a conversion rate overhaul, a strategic UX audit, or a comprehensive design system, I deliver measurable results for your business.
My design journey is deeply rooted in collaborating with major international companies and household names. Having crafted solutions for tech giants and global retail leaders, I bring world-class standards, rigorous strategic thinking, and enterprise-grade design execution to every project.
