Transform friction into growth. I analyze your product’s user journeys, identify conversion bottlenecks, and deliver an actionable, data-backed roadmap to boost your retention and ROI.
Users sign up but drop off during onboarding, leaving you with a low activation rate.
Your checkout or checkout-adjacent steps are losing traffic, burning your marketing budget.
You keep shipping new features, but core engagement metrics refuse to budge.
Your team is flooded with tickets about things that should be intuitive.
1
Hours 0–24
I dive into your available quantitative context (GA4, Mixpanel, Hotjar, screen recordings) to isolate exact drop-off points and pinpoint where potential revenue is leaking in your target flow.
2
Hours 24–48
A rigorous walkthrough using proven NNg and Baymard usability frameworks to identify cognitive friction, unclear value triggers, and high-effort UI patterns.
3
Hours 48–66
I design annotated UI solutions directly in Figma and organize all recommendations into a high-impact vs. low-effort prioritization matrix for immediate deployment.
4
Hours 66–72
You receive a production-ready Figma file with step-by-step visual fixes and an executive video walkthrough giving your engineering team everything they need to ship, with zero pitch meetings.
A comprehensive visual breakdown. I map out your screens and overlay them with precise, color-coded teardowns, pointing out exact UI/UX flaws and their corresponding solutions.
A Notion database or spreadsheet categorizing issues by severity (Critical, Major, Minor) and effort, so your engineering team knows exactly what to fix tomorrow for a quick win.
A 60-minute video presentation with your stakeholders to walk through the findings, align the team, and answer any technical implementation questions.
See how actionable insights, academic UX research, and funnel calculations come together in a single deliverable.
No sign-up required.
Opens full interactive Figma prototype.
No sign-up required.
Opens full interactive Figma prototype.
I don't just find surface-level flaws or tell you to 'change a button color.' Having designed and launched products for a decade, I analyze your platform through a business and engineering lens. Every recommendation considers technical feasibility, development costs, and your strategic goals.
Multi-tiered checkouts, heavy data dashboards, and intricate B2B SaaS workflows are where I thrive. I know how to reduce cognitive load and structure information architecture so that even the most feature-dense software feels intuitive and clean to the end user.
Fintech
SaaS
E-commerce
Design is a tool for moving your North Star metrics. Every single insight in your audit report is backed by heuristic evaluation and directly tied to:
Activation
Smarter onboarding flows to stop early churn.
Retention
Eliminating friction in daily recurring tasks.
Revenue
Maximizing conversion at critical drop-off points.
Deep Dive
A comprehensive, deep-dive evaluation of your entire web/desktop SaaS or mobile ecosystem to align your product with business growth.
Full-scale Interactive Figma Audit Board
Complete Notion Action Matrix (Low vs High effort)
60-minute Live Executive Debrief call
Timeline
2-3 Weeks
Price
from $2,000
Most Popular
A focused teardown of one critical user flow (e.g., Onboarding, Checkout, or Sign-up) where you suspect you are losing the most traffic.
Interactive Figma Audit Board for 1 selected flow
Prioritized Notion action backlog
Timeline
3–4 Business Days
Price
$500
For Growing Teams
Ongoing UX consulting and iterative auditing for products that ship features weekly. Perfect for teams preparing for a major redesign or scaling post-funding.
Dedicated weekly UX teardowns & design reviews
Direct Slack/Teams access for quick validation
A/B testing support and post-launch verification
Timeline
Monthly Retainer
Price
Custom Pricing
I am so confident in the principles of conversion-driven design that I take all the risk on myself. If I audit your selected funnel and it turns out your UX is already flawless—meaning I cannot find at least 5 high-impact, actionable issues backed by heuristic analysis — I will refund your $500 immediately. You either get a roadmap to higher conversions, or you get validation that your product is perfect for free.
A UX Audit is a diagnostic health check for your product. It identifies exactly where and why users are dropping off, using data and heuristic analysis. A redesign is the actual rewriting of the UI code and overhaul of the visual system. Think of the audit as the MRI scan, and the redesign as the surgery. You should always get the scan first to avoid wasting time and money.
While results vary based on the product, a professional audit typically targets core product health metrics: Conversion Rate (CR), User Activation Rate (especially in onboarding), Churn/Drop-off Rates in key funnels (like checkouts), and a reduction in customer support tickets related to usability confusion.
To deliver the highest accuracy, I will need user access to your platform (staging or production account), temporary view-only access to your analytics tools (Google Analytics, Hotjar, Mixpanel, or Microsoft Clarity), and a brief overview of your current business goals and target audience.
Absolutely not. I don't believe in text-heavy, academic reports that gather digital dust. You will receive an interactive Figma Audit Board where recommendations are visually mapped directly onto screenshots of your interface. You also get a prioritized, interactive Notion backlog/matrix that your developers or product managers can copy, filter, and track immediately.
The audit package includes the diagnostic analysis and production-ready design recommendations (wireframes/annotated layouts). However, if your team is overcapacity, we can discuss expanding the project into a full UI/UX design phase where I design the final high-fidelity components and design-system updates for you.
Yes. Over the past 10 years, I have specialized in untangling complex systems, including fintech platforms, data-heavy e-commerce checkouts, and B2B SaaS dashboard ecosystems. The core principles of cognitive load, information architecture, and user psychology remain the same, no matter how niche the industry is.
If your product has active users and you notice a gap between your traffic/sign-ups and your actual revenue or retention—you are ready. However, if you are at the whiteboard stage and haven't built anything yet, a UX Audit isn't what you need; instead, we should talk about an MVP Prototyping sprint.