Year
2026
Client
Unmapped
Industry
Mobile App
Service
Marketing
Unmapped — ASO & Visual CRO Overhaul for Gamified City Tracker
Unmapped is a gamified city exploration and GPS walking tracker app that allows users to reveal "fog of war" on a digital map as they walk, run, or cycle. The project goal was to execute a full App Store Connect optimization—combining mathematical text ASO with visual Conversion Rate Optimization (CRO)—to scale organic
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